You’ve built a business that delivers. Now make your marketing perform at the same level.

B2B companies in healthcare, financial services, and professional services hire me when their marketing isn’t keeping pace with where the business is headed. I bring the strategic clarity and execution experience to close that gap.

I partner with companies that are ready to elevate their marketing—whether that's repositioning for the next phase of growth, entering a new market, or launching a bold initiative.

I work on defined projects with clear outcomes, including positioning, messaging, and marketing strategy that makes you the obvious choice in your specific industry. Think marketing intensive, not ongoing retainer.

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Why Hana Advisory

I know your buyers.

I spent 17 years marketing to one of the most demanding audiences in B2B, physicians running their own practices. I understand how risk-intelligent buyers think, what earns their trust, and what makes them tune out.

I speak the language of regulated industries.

As an active member of the California State Bar, I understand compliance requirements from the inside. Your marketing will be compelling and it will survive legal review.

I work on projects, not retainers.

Every engagement has a defined scope, clear deliverables, and a specific outcome. You know exactly what you’re getting and when.

Services

Marketing Diagnostic

A comprehensive audit of your marketing, messaging, and competitive positioning. You’ll know exactly what’s working, what isn’t, and where to focus next.

Positioning & Messaging

The strategic foundation that makes you the obvious choice and the language to back it up. Includes competitive positioning, ICP definition, and a complete messaging framework your team can use across every channel.